Our Members

Bruno Demichelis

Professional profile

Psychologist registered with the Italian National Register of Psychologists (TO no. 305, since 14/12/1989). Expert in sport and performance psychology with over forty years’ experience in professional sport and corporate training. A pioneer in the application of bio-neurofeedback to performance enhancement.

Qualifications

  • MSc in Counselling Psychology
  • PhD in Sport Psychology
  • Master Trainer in Neuro-Linguistic Programming (NLP)
  • Training in behavioural psychotherapy, hypnosis, brief psychotherapy and existential logoanalysis

Academic experience

  • Lecturer on postgraduate courses in Sport Psychology – University of Siena
  • Lecturer at the C.U.I. (Centro Universitario Internazionale) in Arezzo
  • Professor – Università Besc Graduate College, Malta

Professional experience in sport

  • Sport psychologist at AC Milan (1987–2009)
  • Co-founder and scientific coordinator of MilanLab
  • Creator and head of the MilanLab “Mindroom” (2000s)
  • Director of Human Performance and assistant coach to Carlo Ancelotti – Chelsea FC (2009–2011)
  • Director of Human Performance – Canucks HC (Vancouver, Canada, until 2013)

Personal sporting career

  • Practised martial arts for around 20 years (until the 1980s)
  • Karate master, 6th dan black belt
  • Federal technical director and captain of the Italian National Karate Team
  • Italian Champion several times
  • European Champion (1975–1976)
  • Competed in three World Championships
  • Silver medal in free fighting: Los Angeles (1975) and Tokyo (1977)
  • Member of the Associazione Atleti Olimpici e Azzurri d’Italia (Italian Olympians’ Association)

Consultancy and corporate experience

Management consultant for national and international companies, specialising in performance improvement and management development. Main activities:

  • Developing management’s social skills (communication, negotiation, leadership, team building)
  • Productive stress management and bio/neurofeedback training
  • Problem solving, decision making, risk analysis
  • Organisational climate and training needs analysis
  • Development programmes for top and middle management
  • Individual counselling, motivation and career profiling
  • Coaching
  • Conflict management and optimisation of group climate